Selling The Sizzle - Elmer Wheeler

 

Point 1: Don't Sell The Steak... Sell The Sizzle!

Selling The Sizzle

Elmer Wheeler's Award Winning Talk

Businessmen's Record Club

A Record Of The Month Selection

A Division Of The National Research Bureau, Inc.

Success Motivation Institute, Inc. SMI 1315

1959

Introduction

Don't Sell The Steak... Sell The Sizzle!

Don't Write... Telegraph!

Say It With Flowers

Don't Ask "If"... Ask "Which!"

Watch Your "Bark!"

Proper Timing