Mister Percussion - Terry Synder

Softly As In The Morning Sunrise

Mister Percussion
Terry Snyder And The All Stars
Produced by Don Costa
Production Director: Ron Nackman (United Artists)
Cover Designers: Emmett McBain (Chicago) and Mitchell-Morrison (New York)
Photography: Maurice Seymour
Recording Studio: Fine Sound (New York City)
Printing: Photo Press (Chicago)
Pressing Plants: RCA Victor Custom (Indianapolis, Ind.)
Mastering: George Spiros (Stereo/Monaural)
Recording Engineer: Bob Fine
Ultra Audio
A Product Of United Artists Records
WWS 8500
1960

Musicians:

Terry Synder: Leader, Drums
Don Lamond: Drums
Robert Haggart: Bass
William Rodriguez, Joseph Venuto, Ted Summer: Precussion
Al Caiola, Tony Mattola, Allen Hanlon: Guitar
Bernie Leighton: Piano
Romeo Penque, Phil Bodner, Stan Webb, Bernie Kaufman: Saxophone
Urbie Green: Trombone
James Nottingham, Carl H. Severinson: Trumpet

Snyder worked on the first four Command Label Persuasive Percussion sets. For this project United Artists replicated the look and sound of those successful packages right down to the book-fold jacket, minimalist jacket artwork and "ping-pong" audio effects. The arranging and engineering is top notch.

From the inside cover: Terry Synder is now an exclusive Ultra Audio recording artist. He was signed to initiate Ultra Audio's new series of brilliant sound albums, albums that set new standards for the record industry from both a musical and a high fidelity standpoint. This is the first album by Terry Snyder on Ultra Audio and there will be others by this most talented and imaginative performer.

From Billboard - August 8, 1960: Another discern entered the rapidly growing specialized sound LP field this month with the advent of United Artists new subsidiary Ultra Audio Records. The new line will be marketed September 15, with the release of "Mister Percussion," by the newly signed Terry Snyder and the All Stars and four other packages.

The acquisition of Snyder as an artist should give the new Ultra Audio line a strong send-off, since Snyder's Command LPs (for the Enoch Light-ABC Paramount label have long been top sellers in the sound field. Snyder's Command waxing "Persuasive Percussion" is currently No. 1 on The Billboard's Stereo Action Album charts. UA's Ultra Audio line will retail at $4.98 monaural and $5.98 stereo. In addition to the Snyder package, the first five Ultra Audio albums will include LP's by leading UA artists, including UA's a&r chief Don Costa and the piano team, Ferrante and Teacher. Repertoire has not yet been set, but the albums will spotlight different types of quality instrumental sounds.

Don Costa will also head up a&r for the new label. UA vet-pee-general manager Art Talmadge plans to release at least 15 more Ultra Audio albums by the first of next year, with several Snyder packages included in the group. An extensive consumer ad campaign will herald the first releases.

The Ultra Audio albums will be double-jacketed and will include a "secret" mechanical gimmick which will enable listeners to be their own engineers. Details of the gimmick are under wraps until next month, but it will make it possible for the listener to test his speakers and balance them correctly. Each album will be packaged in a special polyethylene container, and UA is providing dealers with specially designed display units for the line.

In addition to Command, which pioneered the concept of a double-fold specially prices Sound Album, and the new Ultra Audio, the field has recently been entered by Kapp with its Medallion line, and Bob Shad's new 6000 Time LP series. Special sound packages, of course, have also been released by other diskeries, altho not under different labels. RCA Victor has "Music for Bang, Gaa-Room and Harp" by M-G-M introduced a group of "Sound Spectacular" packages last week, etc.

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