Poinciana - Simon Bernier
Presents The New Sound America Loves Best
RCA Victor SP-33-91
1960
From the January 25, 1960 Billboard: A joint promotion between RCA Victor and Breck, manufacturer of hair shampoo, etc., has resulted in a 38 per cent increase in sales for Breck hair preparations, according to the latter. Promotion offered purchasers of Breck products an RCA Victor LP, containing sides of Harry Belafonte, Perez Prado, Mario Lanza, etc., for $1 (monaural) or $1.25 (Stereo). Victor and Breck publicized the promotion via cross advertising in magazines and on TV shows. Promotion was the largest-scaled premium promotion the company has ever undertaken.
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