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Monday, January 8, 2018

The Many Sides Of Pat Suzuki

The Many Sides Of Pat Suzuki
Photo: Garrett Howard
Recorded in Hollywood, California, October 7, 9 and 10, 1957
Orchestra conducted by Henri Rene
Produced and Directed by Herman Diaz, Jr.
RCA Victor

From Billboard - February 24, 1958 (Review of the Vik LX 127 release): This album is well-named for Pat Suzuki, a pint-sized thrush from Seattle discovered by Bing Crosby (and recently showcased on TV) can shift vocal gears effortlessly from an intimate honeyed sweetness, not unlike Rosemary Clooney, to the all-out vibrate brassiness of a Teresa Brewer. With a fine selection of standards by Cole Porter and others to work with, her fresh, exciting voice makes an exciting debut, showcased by Henri Rene's suave backings. Recommended "sides" of the new Suzuki Sound "Sunday Kind of Love," "Poor Butterfly," and "Always True To You My Fashion."

From Billboard - April 6, 1959: RCA Victor is kicking off a big Pat Suzuki promotion, with a co-operating tie-in on the part of Studebaker on behalf of its "Lark" automobile, it was announced by Bill Alexander, Victor advertising, publicity and promotion chief.

Promotion drive will back up two of the vocalist's albums, "The Many Sides Of Pat Suzuki" and her latest, "Pat Suzuki's Broadway '59." Studebaker is to distribute a gift 45 EP containing four selections from the album. These will go to customers who take a demonstration drive in the "Lark."

Diskery plans national mag advertising, a one-minute spot on the Steve Allen show April 12 and network radio spots on Monitor. Available for dealer use will be ad mats for monaural and stereo versions of the albums, a window display and other aids. The automobile firm will also promote the 45 EP on TV spots on the Jack Pair show four times this month and additional radio spots will run on Monitor. Local spot commercials will be placed by Studebaker on 500 stations. Studebaker's campaign will include heavy newspaper advertising and point-of-sale material.

A deejay contest will be sponsored by the discern, with Studebaker "Larks" as prizes.

From This Moment On
Fine And Dandy
A Sunday Kind Of Love
Something's Gotta Give
Poor Butterfly
Just One Of Those Things
I Had The Craziest Dream
The Song From Moulin Rouge
Always True To You In My Fashion
Don't Get Around Much Anymore
Lazy Afternoon

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