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Saturday, November 6, 2010

The Sound Of Bold

Bold Man & The Most Beautiful Wash In The World
The Sound Of Bold

OK... here's a great find. I found this 12" album at a Goodwill in Northern Kentucky. The jacket is red and there is no back cover printing. The label is also red printed with just the album and tracks titles. At first I thought the album might be one of the many "DJ" or "Club" albums that seems to be flooding the thrift stores these days.

Much to my amazement, this is a 60s marketing tool for Proctor and Gamble's laundry detergent, Bold!

For the most part, this is a collection of audio advertising P&G developed to market Bold.

Now... why did P&G press this album with a cover like this, with no information printed on the jacket? If this record was prepared for radio advertising, the cover would have additional information and the record would have been prepared entirely differently. Plus there are a few straight instrumental tracks included. If I had to guess, the record was a give-away. But it must have been bundled with a box of Bold or with something else. Anyway, no other information to be found online.

1 comment:

  1. OMG, that is the kind of thing I live to find. This is SO wonderful! You are so right, curious packaging! I love the most beautiful wash in the world. lol


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